Why Oceans Matter
The ocean is Earth’s life support system.
It produces over half of the oxygen we breathe, regulates global temperatures, and provides food and livelihood for billions of people. Coral reefs, though covering less than 1% of the ocean floor, support 25% of all marine species.
Yet these ecosystems are under severe threat. Rising ocean temperatures, plastic pollution, and destructive fishing practices are causing coral bleaching and biodiversity collapse at unprecedented rates.
We refuse to stand by and let these wonders vanish. Instead, we choose to celebrate their beauty, raise awareness of their fragility, and directly support the solutions needed to protect them.
TideTurner's Mission To Give Back
At TideTurner, our mission is simple yet powerful: to protect our oceans and coral reefs by combining creativity, community, and conscious giving. We believe that fashion can be more than style — it can be a force for change.
Every TideTurner design reflects the beauty and wonder of marine life, while every purchase directly fuels conservation efforts around the world.
We commit 30% of all revenue — not just profits — toward organizations and initiatives working on the front lines of ocean and reef preservation. This choice is intentional. By linking our success directly to giving, we ensure that growth for TideTurner always translates into growth for conservation.
When you wear a TideTurner shirt, you’re not just making a statement— you’re making an impact!
How We Give
At TideTurner, 30% of every purchase is donated each month to support ocean and reef conservation.
At the end of every month, we total all sales and make contributions to four leading nonprofits: Coral Restoration Foundation, Coral Reef Alliance, Oceana, and Ocean Conservancy. This approach ensures your impact is immediate, consistent, and always transparent — with regular updates and donation receipts shared openly.
Each month we also spotlight one of these organizations, giving you a closer look at their inspiring work — from planting coral nurseries and restoring reefs, to advancing policy victories and cleaning coastlines worldwide. Together, we’re making a meaningful difference for the future of our oceans!