At TideTurner, our purpose goes far beyond creating vibrant, ocean-inspired apparel. We are a movement dedicated to protecting the world’s most fragile ecosystems—our oceans and coral reefs—through everyday action and sustainable giving. Every shirt we sell is more than just clothing; it is a statement, a conversation starter, and a direct contribution to marine conservation.

We donate 30% of every purchase to organizations and initiatives focused on protecting ocean life, restoring coral reefs, and advancing environmental stewardship. This commitment is not a side note to our brand—it is the foundation of everything we do. By tying our business directly to conservation, we empower our customers to make a meaningful difference with each order.

The ocean is home to countless species that keep our planet in balance, yet rising temperatures, pollution, and overfishing are pushing marine life to the brink. Coral reefs, often called the “rainforests of the sea,” are vital habitats that support a quarter of all marine species, but they are disappearing
at alarming rates. We believe in fighting back—not with fear, but with hope, creativity, and action!

TideTurner was built on the belief that small waves make big change. By uniting bold design, conscious fashion, and charitable giving, we aim to inspire people everywhere to take part in protecting what they
love. Whether it’s funding coral restoration projects, supporting reef-safe practices, or contributing to organizations tackling plastic waste, every TideTurner purchase helps drive forward the mission of ocean preservation.

We envision a future where style and sustainability go hand in hand, where business is a force for good, and where every person who wears TideTurner becomes part of the global tide turning toward conservation. Together, we can protect marine life, preserve vibrant reefs, and ensure that future generations inherit a thriving, living ocean.